Top B2B Social Networking Sites To Grow Business In 2020
B2B which is business to business, as the name itself suggests, is used to carry business between two or more companies as well as their main objective is to focus on transactions taking place between businesses. As the enterprises already have mobile apps built for their customers, they are now into making mobile applications for business to business to discover and transact with other businesses as well.
Often neglected, Facebook is one of the best B2B social networks, provided you know how to use it! If you are dealing with small businesses, SMEs, traders or craftsmen, you will find your audience. Entrepreneurs and freelancers often have professional lives related to their personal lives. They do not mind having content that helps them in their work, in the middle of photos and news of their loved ones.
LinkedIn, the first professional social network on its market is a must. Any business with other businesses as customers must have a page on LinkedIn. This network helps identify qualified leads and contact them. It is useful for social selling because 65% of B2B companies have already acquired customers on LinkedIn and 80% of the leads generated from social networks come from this social network. LinkedIn is used by the B2B decision-maker to drive the purchase. Note that 40% of B2B buyers discover their purchases. To this end, it is the ideal social network to heal the employer brand and modernize its recruitment strategy.
Twitter is one of the most popular social networks for real-time information sharing. B2B Twitter communication not only allows you to share the content created on the website but also to relay the news. It is the social network most used by B2B marketers to share content. Nowadays, it has more than 500 million users worldwide. You can tweet about your products and services on Twitter in a short, sweet and to-the-point manner. You can quickly gain visibility and notoriety, with your market, as with your future customers.
Apart from your site content, you can share your company videos on YouTube. This is an important social media site that is now owned by Google and helps you to post your rich keyword video on it for your customers and competitors as well.
This social media site concentrates more on the ‘media’ portion of social media. Building on the notion ‘content is king’, Tumblr allows its registered users to add news articles, blog sites or other websites to the Tumblr database. From there, readers can share the link or post comments. The more readers who recommend your site, the wider Tumblr distributes it.
Without any doubt, Google is a powerhouse for all the above social media sites. It has continually added, updated and created new products for the sake of the users. And Google+ helps you to add your customers and competitors in your circle and build a healthy business relationship with them. It also helps you to understand their needs and allow you to fulfill the same in a short period.
Social media is a great place to launch a web marketing campaign. And the above B2B Social Networking Sites would be a great place to start.