Regardless of the size of the company and its internal organization, social media management has become a major focus for marketers and community managers. Having an active presence on most popular social platforms is as important as learning how to manage them effectively and make the most of them.
Managing multiple networks at the same time can be difficult, and this is where social media management tools can be useful. Such platforms allow you always to keep an eye on social networks, respond quickly to messages, monitor all your social accounts, schedule posts in advance and analyze your online activity, all on one site. And even platform.
There are many tools, so choosing the right one for your business can be difficult. Let’s look at Top tools that can make your social media engagement process easier.
With a very modern interface, Buffer is ideal for streaming content throughout the day on several social platforms: Facebook, LinkedIn, Twitter, Google+ and Pinterest. If you are looking for a simple and effective management application to plan your posts and save time in managing your social media accounts, Buffer is your new tool.
For individuals and small businesses, Hootsuite is the best social media management tool currently available, and there is a reason for it being so popular. Using its simple web-based dashboard, you can schedule posts, carry out SM campaigns, manage engagement, track conversations, monitor the competition, and measure the effectiveness of the drive using analytics and generate reports, across all popular social media channels like Twitter, Facebook, Google+ Page, LinkedIn, and Foursquare.
Sprout Social is yet another social media management tool much like Buffer and Hootsuite. With Sprout Social, you can schedule and post messages on multiple social platforms. The application redirects all messages to a single inbox so users can manage multiple profiles at the same time and in an easy-to-read format.
Tweetdeck is a management tool focused exclusively on Twitter. If you’re just looking for a Twitter-based management tool with a cool interface, then Tweetdeck is right for you. Tweetdeck allows you to interact quickly on this social network. It is also extremely flexible because it allows you to add all the Twitter feeds that interest you. Also, desktop notifications can be configured to make sure you respond to comments or questions in real time.
Supporting nine social networks, Socialpilot helps more than 75,000 social media agencies and professionals become more efficient and more time-efficient. One feature that I find particularly interesting is the use of content suggestions, for all the times when you have trouble finding attractive content to share on your social networks.
Sendible is a tool that allows you to communicate with your online community and manage messages and comments from your various social networks. It also lets you analyze your campaigns and measure the success of the content you share.
So, what is your fancied social media management tool for 2021?